Our Story

From a Single Launch Monitor to a Full Studio

ClubSmith Lab started in a single bay with one launch monitor and a small shaft wall. Our founder had spent years building clubs for a major manufacturer's tour van and kept running into the same problem: recreational golfers rarely had access to the same data-driven fitting process tour players took for granted.

Today the studio has grown into a full fitting bay with a complete demo fleet, an in-house build shop, and a team of fitters who each bring their own specialty — from driver optimization to putter stroke analysis. What hasn't changed is the commitment to staying brand-independent and letting the numbers make the call.

Our Approach

Three Principles We Don't Compromise On

  • Data over opinion. Every recommendation traces back to a specific number from your session.
  • Independence over quota. We're not owned by or beholden to any single manufacturer.
  • Craft over shortcuts. Every club is built and verified in-house, not outsourced to a factory queue.
By the Numbers

Thirteen Years in Kansas City

13

Years in business

13,700+

Clubs fit and built

4

Certified fitters on staff

4.9/5

Average client rating

Our Studio

What's Inside Our Fitting Bay

A Doppler-radar launch monitor, an indoor hitting bay with impact screen, a shaft wall spanning dozens of profiles, a full demo fleet across major head manufacturers, and an in-house build shop with a frequency machine and swing-weight scale — everything needed to go from data to finished clubs without leaving the building.

Come See the Studio

Book a fitting session or stop by to see our fleet and build shop in person.